The first step in optimizing your site for search engines is to see where you need help. Our onboarding team will review your current SEO status and performance, then determine the most effective way to go forward.
Based on your site’s content and SEO performance, our SEO experts will select the best keyword(s) for your site, taking into account the products and services you offer, target locations (if applicable) and industry competition. A member of our onboarding team will call you directly to go over his or her findings and suggestions and work with you to decide on next steps.
Ongoing SEO management
Our SEO team will review your rankings on a regular basis and contact you either monthly or quarterly to review the results. Of course, if there’s an urgent issue, we’ll call you immediately. And if all is well with your initial keyword(s), you can always contact the SEO team and discuss how to expand your rankings with other keywords.
Ranking & reporting dashboard
See how you’re doing at any moment with easy-to-understand reports available through your SEO dashboard. Track rankings, traffic and overall progress made throughout your campaign, all updated in real time.
This optional but highly recommended process allows our SEO experts to add the recommended keywords to your site’s meta title, meta description and at least one image alt tag. This helps search engines connect your website with the keyword, making your page more relevant. Any changes made will be sent to you beforehand for approval.
Install Google tools
To help gather and analyze vital SEO and traffic data, as well as any potential errors on your site, our SEO team will install and monitor Google Webmaster Tools and Google Analytics.
Google, Yahoo & Bing submissions
Once your site has been optimized around your targeted keyword(s), our SEO team will submit your site to Google, Yahoo! and Bing.
Business citation building
When the correct information is added to a variety of social media sites like the Bing Business Portal, Yahoo Listings, Manta, Yellow Book, Foursquare, and Yelp, your website not only becomes more accessible to potential online customers, but also becomes more valid with search engines.
Submission to directories
Adding your website to directories creates links that point back to your site, which gives search engines an additional reason to trust your site.
Keyword link building
One of the best ways to show search engines that you’re a knowledgeable, trustworthy source is to connect with other sites that are relevant to your keyword. Our system finds applicable websites, which are verified by individual members of our team. We then compose a short, unique comment with the relevant content and keyword and include a link back to your site.
The final step in off-site SEO optimization is for our SEO team to bookmark the links they’ve created for your business on sites like Pinterest, Reddit, Digg and others, essentially compiling a list of their “favorite” sites in one handy location. These serve as incoming links to your site, which is one of the primary ways search engines determine ranking. And since the bookmarks are public, they can be viewed by other people and can draw their traffic to your site.
Custom blogs content
Our SEO team will create short articles, usually around two paragraphs, that use your keywords multiple times and link back to your website. These blog posts impact SEO because they show search engines that your keywords are important enough to be talked about. Blogs also create a base of long-lasting links to your site.
Each post is written to be unique and relevant, and is reviewed for grammatical errors, quality and originality – we take great care when it comes to preventing plagiarism. All blog posts are unique to the website they are created for; blogs are not re-purposed or used by multiple sites.
Articles content creation
Articles differ from blog content in many ways. On a superficial level, they are much longer and your keywords are used more often, with more links back to you. Additionally, they are thoroughly researched and fact-based, which lends you a level of authority and helps establish you as an expert in regards to your keywords, which in turn increases your credibility with search engines.
Articles go through a similar review process as blogs, but are submitted to popular and authoritative websites. Some of these include Hubpages and Squidoo. These sites distribute content on a national level, giving your keywords and your business a wider audience.