We do have plenty of experience of designing logos and we understand what makes things better for a designer. Here’s all that can ruin your framework to help you avoid these novice mistakes, plus our greatest hints and tips to get you around the process.
Confusing Your Terminology
If you’re a brand or a designer, you want everybody on the same page and share the same values if you want every big project to go seamlessly. So, using the right terminology is essential. The word “logo” is becoming a catch-all term for any positive brand image, but clear meanings for a logo mark, word mark, or combination mark exists in logo design.
Not Doing Enough Research
Using the Same Typography for Your Word mark and Brand Content
Making an Inflexible Logo
Including Inappropriate Imagery
That can backfire though. Although such issues are typically unintended, keep an eye out for issues such as overtly phallic types, inappropriate or inoffensive white space symbols etc.
Falling Victim to Hivemind
You want a unique and distinctive logo for yourself. Still, design patterns or even industry guidelines can easily get sidetracked. This has become particularly true in recent years, as whole industries have begun homogenizing.
For instance, the Oh No Type Co style designer James Edmonson points out the similarities in these famous brand logos:
Remember you are working to remedy the issue of contact. Your designers should be able to explain why your brand goals are assisted by any aspect and aesthetic choice.
You could end up with 3 or 300 ideas if you tell your team to start coming up with ideas only a few ideas. If you tell your team to pick one (with no rules, rubrics or reasoning), narrowing it down will be difficult. The Outcome? You go through interminable loops of fruitless repetition.
To save the sanity of everybody, from systems engineer to designer, a simple , intuitive process is crucial that helps you develop a powerful logo that works for you. Not sure where to get started? To build a logo with less stress follows our step-by-step guide.
Remember: Your logo is much more than your brand style
Although the most identifiable aspect of your visual identity that is your logo, there are several other ways to convey who you are and what you are about. Make sure you have a completely fleshed integrated visual identity, from your brand colors to fonts.