When it comes to your brand identity, one of the first things that your potential clients will think about is your logo. A well-designed logo is the front door of the company it represents. It is the representative of a business in design form. It speaks to the target audience as much as the business owner would communicate to a client. After viewing a logo, a prospect could walk away feeling happy, thrilled, disappointed, or bored. This is how powerful this image is in the business world. You, therefore, need to create the perfect logo and get it right the first time if your ultimate goal is to stand out from the crowd.
But as you read this, there is one overarching question running through your mind – what makes the most famous logos so famous? Well, read on to find out!
What Successful Logos Have In Common
There are several factors that are present in all successful logos in varying degrees. They include:
Even though modern technology affords us thousands of graphic options to use in logo designs, the most successful businesses don’t use them all. They believe that the best logo is one that sticks in their prospects’ minds. To them, simplicity is critical. They know that an intricate logo is difficult to print, and cannot fully engage their audiences. Think of companies such as McDonald’s, Target, Volkswagen, Apple, Microsoft, and more. They have simple and easily recognizable logos. In fact, some brands such as Target have logos that are so simple such that it’s easy for children to draw and remember.
Instead of spending hours on end, adding nuisances and details to their logos, these companies found ways to take unnecessary things away and simplify their designs. This shows they thought about their brand messaging and what they wanted their logos to reinforce. Ultimately, simplicity won, and this is why they have been able to maintain unrivaled success for years.
In case you went for a complicated design because you believed it could contribute to the uniqueness of your brand, redesigning your logo and making it as simple as possible is one of the wisest branding decisions you can make.
2. Stylized Text
Another thing that some of the most successful logos in the world have in common is the use of stylized text. These logos have proven to designers and marketers that logos don’t have to be all graphic to be successful. Sometimes, all that is needed is a simple text in stylized format, and the rest will follow. If you don’t understand what stylized text is, think about these brands:
If you have looked at the logos of these giant companies keenly, you may have noticed that they don’t have fancy graphics for their logos. They just have their brand names as the logo in stylized text, and this hasn’t deterred them from becoming market leaders in their niches.
What you can learn from these brands is that as long as you get the right color and font, you can create branding magic out of your brand name. The only thing you need to do is use stylized fonts to add a feel of suaveness and personality to the logo and augment your brand identity.
Successful logo designs are highly versatile. This means that they are not made for one specific purpose, but can be used in a wide array of applications without losing curb appeal. Scalable logos can be placed on presentations, graphics, websites, social media platforms, apparel, business cards, and more. Versatility is integral in successful logo designs because it helps brands reproduce their logos in a plethora of ways.
Successful brands don’t go wrong in creating versatile logos. This ensures they font get lost when altering the logos’ design or size when changing backgrounds. One of the best examples of a flexible logo is Under Armor. This brand presents its logo in black or white, but it often appears on clothes and other products in shades of reds, greens, blues, and more. Through the versatility of its logo, this brand is able to capitalize on different sections of its clientele populace and their tastes. This is how your logo design should be!
1. Memory Associations
The reason why some of the most famous logos you can think of have remained successful for decades is because they use memory associations. This is a psychology trick that designers should not overlook. See– one of the best ways to remember information is by associating it with something else in the environment. When the associated object is mentioned, the initial object is remembered with ease. For instance, when a person sees the image of a black panther, he/she is likely to remember Puma. This is the power of association this particular brand is linked to.