– Impressions – the number of times your advertisement was visible to the audience, which doesn’t mean that they actually view it.
– CPC – CPC or cost per click means that you will pay a certain amount of money when a person clicks on your ad.
– CPM – CPM or Cost per million impressions is another method to pay money for a paid ad.
Depending on your aims and goals, and how the advertisement application is set up, you will pay just make yourselves visible.
– CTR – CTR or Click Through Rate is the number of clicks you have received in your site from people who viewed your advertisement, even though they haven’t clicked on the advertisement or the actual ad.