YouTube is an ideal platform for video marketing. When it comes to short films, webinars, handy tutorials, and all kinds of other informational and entertainment content, the site can serve greatly in improving the perception of your brand.
YouTube’s latest marketing tools allow advertisers to target ads based on the user’s search history. This works the same as Facebook targeting techniques which are greatly effective in gaining engagement. The content displayed to the user is according to their age, location, and interest. Also, the search history targeting feature allows getting the ads of the products featured that the user might be interested in and have already looked up on the internet.
About 64% of businesses who have used video marketing believe that this technique has led to an increase in their sales. 74% believe that video marketing is great when it comes to returning on investment.