YouTube is so far the most effective video platform when it comes to video marketing. Numerous benefits make YouTube a great marketing website. The reason why you should be marketing on YouTube is self-explanatory.
Have a look at these statistics from Forbes in a recent article they posted
- Based on numbers from YouTube, each year video consumption on mobile devices doubles
- 80% of all web traffic will be claimed by video by the year 2019
- There is a renowned quote: “A picture is worth a thousand words”. The latest version of this quote is presented by marketer James McQuivey: “A single minute of video is worth 1.8 million words”
Now let us discuss the burning question that arises in every individual’s mind who wants to market via YouTube: Does the marketing via YouTube work?
YouTube is the second largest search engine processes about 3 billion searches every month. That means after Google searches, the second platform that most people turn to for the solution of a problem and all kinds of information is YouTube.
YouTube is being watched more than TV by people around the globe which makes the chances of your video content to be seen by your target audience prominent.
YouTube marketing is the future:
YouTube is an ideal platform for video marketing. When it comes to short films, webinars, handy tutorials, and all kinds of other informational and entertainment content, the site can serve greatly in improving the perception of your brand.
YouTube’s latest marketing tools allow advertisers to target ads based on the user’s search history. This works the same as Facebook targeting techniques which are greatly effective in gaining engagement. The content displayed to the user is according to their age, location, and interest. Also, the search history targeting feature allows getting the ads of the products featured that the user might be interested in and have already looked up on the internet.
About 64% of businesses who have used video marketing believe that this technique has led to an increase in their sales. 74% believe that video marketing is great when it comes to returning on investment.
How to utilize YouTube for effective marketing:
So, it’s confirmed that YouTube marketing is something that you can rely on and trust for your business advertisement. Now the question is, how to get YouTube to work for you effectively to achieve your marketing goals?
Here are some tips that you can consider to get the most out of YouTube:
Create attractive content: Create content that amuses your audience to make them permanent visitors of your channel. Once they get engaged, start discussing your business little by little. Just be patient and things will work the way you want them to.
Optimizing your business’s presence:Another good strategy is to create a separate channel for your brand and then optimize your videos for SEO. This helps greatly in getting in the top search results.
Put your content on your website: After getting your content posted on YouTube, put a link to it from your website. Some studies have shown that this method assists a lot in rapidly increasing audience engagement.